Indulekha

Kerala’s pride, superstar Mammootty, endorses Indulekha White Soap

Every individual looks for something special in a personal care product, such as soap — softer, smoother, glowing skin, from ingredients that are good quality and safe. And when that soap is endorsed by a well-known and much-loved celebrity, it becomes doubly favoured by all!

Indulekha White Soap is one such personal care product. Endorsed by superstar Mammootty, Indulekha White Soap has everything you are looking for in a beauty soap. It promises soft, smooth and glowing skin, thanks to the goodness of coconut milk and a high Total Fatty Matter (TFM) of 80%. 

TFM refers to the total amount of fatty matter present in a soap. Usually, soaps have fillers that make it hard and harsher on the skin. A high percentage of TFM assures that the soap is gentle on the skin. Indulekha White Soap’s 80% TFM means the soap has no harmful agents. Instead, its skin-friendly ingredients will make your skin soft and youthful.

Indulekha White Soap has long-lasting fragrance that you will experience till the soap lasts. It lathers well and hence cleans your skin better, while the soap lasts much longer than ordinary soaps.

Indulekha White Soap is a 100% vegetarian GRADE 1 soap; which only a soap with 80% TFM can command and offers you the finest ingredients that help you get healthy, flawless skin.

 

Mammootty & Indulekha White Soap

The promise of spotless, beautiful skin from Indulekha is backed by none other than one of India’s most reputable actors, Mammootty. This is the first time that Mammootty has associated himself with a beauty and personal care product. 

Essentially a good looking man himself, Mammootty believes in leading a healthy lifestyle and choosing products that offer the finest and safest ingredients. “A product should deliver what it promises. I believe that Indulekha White Soap is one such product. A GRADE 1 soap with high TFM of 80%, Indulekha White Soap is gentle on the skin and makes it soft and glowing, just what all of us want,” Mammootty says.

The advertisement for Indulekha White Soap shows Mammootty playing a husband and a father. Back from work, he asks his son the whereabouts of his mother, who brusquely replies that she is taking a shower. Moments later, in a flash, a gorgeous young lady appears, reminiscent of a supermodel. At first, Mammootty appears a little taken aback. Then, in a tongue-in-cheek style he fakes sadness, commenting to his son that his mother seems to have finished off his soap. This is followed by some banter between the three of them.

Watch the advertisement here:

Once again, Mammootty displays his fine histrionics and keen comic timing in this ad. In the bargain, he aptly conveys the goodness of Indulekha White Soap.

Indulekha is proud to be associated with Mammootty, while bringing to the forefront, a top quality product for patrons in India and abroad.